When Timing Is Everything: The Pharmaceutical Industry
Pharmaceutical development and sales is big business – especially in our region, which includes some of the industry’s biggest names.
Product development can be extensive. Approvals are often rigorous too. New information may be required for a doctor presentation, a product label, a reference pamphlet or even a mailing about to go out the door.
One regional client had a presentation set for 6:00pm PST on a Friday in San Francisco. On Thursday, doctors were still editing text. The final draft arrived in the early evening.
We had the binders – with custom tabs – delivered to the location and ready to go at the hotel by 8:00am PST Friday.
When you say it has to be there, we get it there: Your deadlines are our deadlines.